Personalised Wedding Bands from eClarity

Personalised Wedding Bands from eClarity

Wedding bands are not just a piece of jewellery; they are a symbol of the love and commitment between two people. Many couples opt for customized wedding bands to reflect their unique style and personality.

Customized wedding bands offer endless possibilities to create something truly special. Couples can choose the metal, width, finish, and any special detailing they desire. They can also add engraving, which can be a special message, a meaningful date, or even a fingerprint.

Wedding Bands in 18k Champagne Gold – Matte Finishing

Wedding Bands in 18k Black Gold – Matte Finishing

Wedding Bands in 18k White, Rose Gold – Matte, Gloss Finishing

One popular trend for customised wedding bands is incorporating a specific design or pattern that represents the couple’s story or interests. For example, if the couple met while hiking, they might choose a wedding band with a mountain pattern. Or if they share a love for music, they could incorporate musical notes into the design.

Puzzle Wedding Bands in 18k White, Rose Gold

Infinity Wedding Bands in 18k White Gold

 

Another option for customized wedding bands is to create a matching set for the bride and groom. They can choose the same metal and design but with slight variations to reflect their individuality. For example, the groom’s band could be wider, while the brides could have a diamond or gemstone accent.

Customised wedding bands can also be a great way to incorporate family heirlooms. Couples can have their wedding bands made from a piece of jewellery that has been passed down through generations, creating a new piece that represents their love while also honoring their family history.

In summary, customized wedding bands allow couples to create a truly unique symbol of their love and commitment. With endless possibilities for design and personalization, these special pieces of jewellery will be treasured for a lifetime.

Fancy Pear-Shaped Diamond Ring with Pave Diamonds in 18k White Gold

Fancy Pear-Shaped Diamond Ring with Pave Diamonds in 18k White Gold

The pear-shaped diamond is a classic and elegant choice for an engagement ring. When paired with pave diamonds in 18k white gold, it creates a truly stunning piece of jewellery that is sure to catch the eye.

Pear Shaped Engagement Ring in Halo Setting

Pear Shaped Engagement Ring in Halo Setting

The fancy pear-shaped diamond is a unique cut that has a beautiful teardrop shape. It is a popular choice because it elongates the finger, creating a flattering and graceful look. This diamond cut is also known for its brilliance, with the pointed end and rounded bottom reflecting light in a beautiful way.

The pave diamonds on this ring add an extra touch of glamour and sparkle. Pave setting involves placing multiple small diamonds closely together on the band, creating a “paved” appearance. This creates a stunning effect when the light hits the diamonds, making the ring shimmer and shine from every angle.

The 18k white gold band is the perfect choice to complement the diamonds. The white gold provides a clean and modern look, while also enhancing the sparkle of the diamonds. It is a popular choice for engagement rings because of its durability and resistance to tarnishing.

This fancy pear-shaped diamond ring with pave diamonds in 18k white gold is a timeless and luxurious piece of jewellery that will be treasured for a lifetime. It is a beautiful choice for an engagement ring or even as a special gift for a loved one. The combination of the unique diamond cut, pave diamonds, and white gold creates a stunning and sophisticated piece that will make anyone feel like royalty.

Overall, the fancy pear-shaped diamond ring with pave diamonds in 18k white gold is a true masterpiece of jewellery design. It is a statement piece that will turn heads and capture hearts, symbolizing the depth and beauty of your love. As you slip this ring onto your loved one’s finger, you can feel confident that you have chosen a ring that is as unique and special as your love story. This ring is a symbol of your commitment and devotion, a reminder of your shared journey and the love that brought you together. It will be treasured for a lifetime, passed down as an heirloom for generations to come, and will forever hold a special place in your hearts.

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eClarity Featured Radio Interview with the Founder & Director of eClarity, Amanda Koo by CNA938 Your Singapore Weekend

CNA: We’re going to meet people at work, this is something we really enjoy doing. Because we talk to people either with unusual jobs or people who switched from something which is totally unrelated to the next thing. This next lady we’re going to speak to actually went from the wholes of a bank to the intimate surroundings of a jewellery store. But the thing is she grew up with a family of jewellers, gold jewellers. So, since she was a child, she was running around the store with her uncles and things like that. Her father her grandparents, and she actually learned a different language, carats, rather than a linguistic language.

What she did end up learning at, she was like her grandparents, she wanted to create a legacy that she could call her own and she graduated with a computer science degree, she landed her first job as a corporate banker, and in 2013, the mother of three boys was awarded with Young Entrepreneur Award.

I just wonder why she didn’t walk into the jewellery store for her first job. Anyway, let’s talk with Amanda Koo. Amanda is founder of eClarity, we find out her story today!

Amanda thank you for joining us!

Amanda: Hello Good morning, ladies! Thank you very much for the very lovely description!

 

CNA: Thank you so much for joining us! So, we have to ask you, because you grew up in a family of jewellers, you did not walk into the jewellery store after school you went to university, you went to computer science, you became a banker, and then you change tracks and became a jeweller! I mean, why didn’t you join the family business in the first place?

Amanda: Wow, so do you have an hour?

 

CNA: I wish we did! Hahaha

Amanda: The story is a long story. Yes of course like what you described, I grew up in a family of jewellers, I went through stories like kidnapping, robbery, that’s stories for another day. You know, from having chauffeurs and maid at the age of thirteen, I was sent to Singapore alone. I live alone, I cook for myself, I iron for myself, the decision was to pursue a very professional degree. So, I went on to graduate from NUS with a computer science degree.

 

CNA: Did your parents not want you to join the company when you were in Malaysia?

Amanda: You see, so interesting, I have friends who is a doctor, he strongly recommends his daughter not to be a doctor, at least be a dentist, not a doctor. So that’s how my parents gave me that freedom to pursue whatever capacity that I could, or dreams that I had. It wasn’t like “you have to join us”. We went through a lot, we know the pros, we know the cons.

 

CNA: Yeah, but then you did become a jeweller, and so just think about the transition, the difficulties, the challenges, to become a jeweller, did you sort of have to remember those things you learned as a child, what training did you received?

Amanda: So, after computer science from NUS, I worked for a few years like you described, I worked for a bank, it’s actually a computer science department. And then I went on to GIA in New York, not having the dream to have the same business as my parents but I wanted to create something myself. I went to GIA, I went to a postgraduate gemology programme, where I learned grading of diamonds, identification of gemstones, and the different metals, so I became a gemologist, I am also an accredited jewellery professional, so yeah that’s how the dream began.

 

CNA: It does sounds like you always wanted to do things differently from the rest of your family. They ran a traditional gold jewellery store, didn’t they?

Amanda: They have about 30-50 outlets back then, they are also observant of the upcoming trends, so while the core was gold, they had some diamonds in store as well.

 

CNA: Did it not occurred to you that to continue your parents, grandparents’ legacy, back home?

Amanda: By now I’m already in the industry for 17 years, maybe about 10 years ago I am integrating my contribution towards the family business. I think it’s such a good thing because I am so much more confident now, experienced now, saying the capacity I can give is so much more than, let’s say joining as a fresh grad.

 

CNA: Perhaps the journey did add to your maturity, your understanding of the business.

Amanda: Definitely. I think not only the knowledge that from diamonds, and from facing the customers, for 17 years creating bespoke jewellery, also being observant to the trends for so many years, I think I am just a different person now, compared to when I’m in my twenties.

 

CNA: Amanda, you know the pioneering of this rental subscription business model for fine jewellery, which is what you’ve done very successfully. How is this type of business model been accepted here?

Amanda: Let me share a bit of the founding journey, and how it started. For 17 years I have been creating jewellery, and the masterpiece is always something that I we keep. So rather than selling that, we keep it as a Sample Line. When you come in and you create an order, for a design that we have in store, I will create a new piece for you. We have accumulated more than a thousand pieces of sample line. Now with all the new ideology of reducing excess capacity, sharing economy, saving the world, we have decided to rent it out with the subscription programme. When we started, it was last year, it was semi-lockdown, people were just zooming at home. Our first customer were just our own customers renting for special day, or after knowing the programme, they became interested. I have people like the influencers, from Instagram, from TikTok writing to us, and we thought this is a good programme for them. And subsequently we have business owners, we have agents, so it has been slowly spreading the word, and we have more than 70 subscribers right now. And it’s growing. The youngest subscriber we have is a gamer who is 17 years old.

 

CNA: Oh wow!

Amanda: He’s very active on TikTok and all that. So, we’ll see how it goes.

 

CNA: So, this is appeal very much to younger people?

Amanda: Yeah, I recognised that, for eClarity bespoke jewellery and BA.sg labgrown diamonds, our two other brands. They appeal to people who are getting married or celebrating anniversary. But for this subscription programme, The Sample Line, it is an app, and then it’s about renting itself. I noticed that the target segment is around 20-35. They are the leader in terms of this segment.

 

CNA: Is this the way that jewellery industry will go? You think? You know, you adopted an app, people are looking at jewellery from an app, I’m not sure I would do that. And then the rise in jewellery rental, do you think this is the way forward? Post-pandemic?

Amanda: Did you just revealed your age?

 

CNA: Yeah! Hahaha! You know like probably, my mum, to be in the store to see, touch it, know the man that is going to take my jewels.

Amanda: Exactly! That’s the very common comment that I got, 17 years ago when I created the first, maybe in the region, real time diamond database. They ask me “Who would buy diamonds online? When diamonds are such a big buy”

 

CNA: That is so interesting though, diamond database.

Amanda: Because it appeals to more than 50 % of the people, who like transparency of the comparison, the price, the specs, the cert, rather than depending on the salesperson, I would like to explain to you, these people, they Google, they want to see what they read. So, real time diamond database was a proven digitalisation. Moving on, I think the app is the way to go. Renting is aligned with young people, rather than owning asset.

 

CNA: Maybe sort of pivoted digitally, that. Amanda, you’re the mother of 3 boys, do you see them taking over your business sometime in the future?

Amanda: You know boys, my oldest is 17 years old, but then when they were young they wanted to be transformer, they wanted to be spiderman. Now finally they start to see some sense, they want to be Joseph Schooling, they wanted to be a lawyer. Their dream keeps changing, I think I just want to empower them, let them pursue their dream, they have the resources, the talent, the determination. I will share with them the challenges; I’ll give them as much familiarity in the industry as I could. Which they are coming to my office to work every holiday, earn the money, let’s see where it goes to.

 

CNA: Just final before we let you go, Amanda what legacy, would you like to leave, for your children? They are still quite young.

Amanda: In terms of legacy, besides the property and money, you know, bringing up boys, I think what I really want to give them, is, the ability and the desire to pursue their dream, so that one day they’ll be able to, become someone who can give, who can teach, who can inspire, who can love and who can take care of me. I talk about money and business a lot, and I think the knowledge is what I would like to pass onto them.

 

CNA: Amanda Thank you so much! All the best in your future business, and with your family as well. Thank you for your time! Amanda Koo, founder of eClarity.

 

 

eClarity Featured Article with the Founder & Director of eClarity, Amanda Koo by The Singapore’s Women Weekly

Beyond a female entrepreneur, Amanda Koo, our Founder and Director, is also a mum of 3 boys.
 
The Singapore Women’s Weekly interviewed Amanda for her viewpoint when it comes to raising her kids, how her own upbringing influenced her parenting styles, and her journey and challenges she faced as a working mother.
 
To read this featured interview with the lady behind the pioneer brand of bespoke jewellery, eClarity, go to
 

eClarity Featured Article: Modern Mums: “Different Phases Of Our Children’s Lives Require A Different Parenting Approach”

When it comes to parenting practices, there’s no doubt that it has changed over the years, especially with the rise of the Internet and social media, and a deluge of approaches and advice at our disposal. How are parents doing it now? What has changed compared to when they were kids? In conjunction with Mother’s Day, the Weekly speaks to four modern mums, on their mantras when it comes to raising their kids, how their own childhood has shaped their parenting styles, and their journey and struggles as a working mother.

“When kids are below 10, you are a teacher. When they are between 10-20, you are a coach. When they are above 20, you are a mentor,” Amanda Koo, 44, says, when quizzed about her parenting style. She also believes in treating her kids as adults when they’ve reached a certain age, including financial responsibility.

The single mother with three sons aged 12, 15, and 17 is the founder of local jewellery brand eClarity and its sub-brands, BA.sg and The Sample Line. She’s also a certified gemologist who graduated from the Gemological Institute of America (GIA), and has an NUS degree in Computer Science as well as a Master’s degree in Counselling from Monash University.

Below, she shares more about having consistency in their schedules, encouraging her children to find their own voice and way in life, and prioritising family time amidst a busy work schedule.

eClarity X Sinfonia: Celebrate Mother’s Day with Us!

All your appreciation, conveyed through a gift. 💍 Celebrate Mother’s Day at Sinfonia and receive a eClarity gemstone.

A Citrine, Peridot, Topaz or Garnet. Which gemstone will our guest magician conjure up during his performance?

Schedule an appointment now at eClarity and find out! ✨

Whatsapp Us 9833 1220

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