eClarity has the honor to be featured on Singapore’s leading wedding forum – #SingaporeBrides once again. The article “eClarity tale of love with diamonds and wedding rings” detailed the loving journey of ring selections at #eClarity. Amanda Koo
Here’s the full article –
“Whether you are a groom-to-be looking for a diamond engagement ring or a soon-to-be-wed couple shopping together for your wedding bands, it’s perfectly normal to feel a little lost when it comes to ring shopping. After all, diamonds and ring settings are not daily conversation material for the average person. Thankfully, grooms-to-be and soon-to-be-wed couples can learn how about diamond ring and wedding bands shopping from experienced diamond jewellers like eClarity.
Founded singlehandedly by Amanda Koo, a GIA certified gemologist, in 2005, eClarity is an online and in-store diamond jewellery designer who specialises in the expression and celebration of love in the jewellery they craft, be it wedding jewellery such as engagement rings, wedding bands, bridal jewellery and traditional dowry gifts known as Si Dian Jin, anniversary or baby shower gifts.
From a young age, Amanda aspired to be an entrepreneur. After graduating from the National University of Singapore and GIA as a graduate gemologist, she started off with participating in flea markets and selling on eBay before moving on to create her own brand, eClarity.com.sg, before moving on owning a diamond gallery in Orchard. Motivated by the desire to revolutionise bespoke wedding jewellery in Singapore, and to empower the expression of love, Amanda drew connections and confidence through her three generations of entrepreneurial heritage, her professional corporate experience and niche academic knowledge, and launched the first online diamond store in Singapore with a realtime diamond database in 2005.
Today, with more than 20,000 pieces of GIA certified diamonds and more than 500 designs of physical wedding bands in various alloys of platinum and gold, and unique options of finishes to choose and customise from, and more than a decade’s worth of experience in guiding lost grooms-to-be and soon-to-be-wed couples in creating their engagement rings and wedding bands, eClarity is the go-to place for to learn about diamonds, wedding rings and quality gemstones. It is this academic consultation, coupled with heartwarming service and one-of-a-kind customised jewellery, that makes eClarity an award-winning online and instore jeweler in the region.
At the start of each appointment, an eClarity-trained professional spends some time getting to know the couple, especially the personality and preferences of the bride-to-be, their budget, and their love story. “eClarity is all about the expression of love in jewellery, so it’s very important for us to get to know the groom-to-be or the soon-to-be-wed couple better in order to craft a ring of love for them,” Amanda stresses. “This is especially important if we are tasked to create an engagement ring, since most of our grooms-to-be look to us for advice on the size of the diamond and the design of the ring. In order to offer them the most accurate and meaningful suggestion, I would normally request to see a handful of the bride-to-be’s photos to get a better grasp of her preferred style.”
Grooms-to-be and soon-to-be-wed couples also get to be hands-on during their appointment. As Amanda or an eClarity representative shares their knowledge and experience in diamond selection and wedding ring shopping with her groom-to-be or soon-to-be-wed couple, they get to see, touch, appreciate and try on diamonds or other precious gemstones and wedding rings as she walks them through the basics of diamond and wedding ring shopping. “They get to learn about the 4Cs of a diamond and how to prioritise them, and the broadness and the six different finishings of a wedding band. After that, we’ll talk about ring settings and how to choose one based on their personality, style and functionality of the ring, whether it is for sophisticated events only or daily wear.”
Such personalised service is what makes eClarity a cut above the rest and contributes to their success. On top of that, what continuously makes them stand out among other customised and commercial jewelers is their innovative spirit. Unique to eClarity is the hammered antique matte finishing and the champagne gold colour, made out of an alloy of 75% gold, the highest concentration of gold in a modern ring. The hammered antique matte finishing is a one-of-a-kind finishing because it is almost fully handcrafted without over reliance on machine intervention, making each ring a unique masterpiece that is original and meaningful. “The handcrafted ring symbolises love with perfect imperfections,” Amanda shares.
“To make a perfect ring with perfect angles and finishes is not difficult with today’s advanced technology. But to make an artistic and personalised ring, that’s time-consuming and dependent on skills,” Amanda shares. “Our hammered antique matte rings are entirely handmade by our skilful craftsmen, and are constantly revised until artistic imperfection is achieved. Paired with a scintillation of diamonds, the effect of a hammered antique matte ring is truly fairytale-like.”
More than just a bespoke jeweller and gemologist, Amanda, who has a Masters in counselling, sometimes takes on the role of a counseller when her couples cannot agree unanimously on a single ring design and colour. “There have been occasions where couples can’t agree on one ring design after a long discussion. What we’ll do is to create a customised ring that is half of what the groom-to-be likes and half of what the bride-to-be likes,” Amanda shares. Her sincerity, earnestness and kindness, in turn, has earned her a following of loyal customers-turned-friends over the years.”